Have you seen these pictures making their way around the Internets?

Yeah, I know it’s childish of me to pile on but this is the kind of thing that spreads faster than strep. The days of protecting your image and brand are OVER. Not just for BP, but for all of us who own a business. You can’t protect it; you have to sit up, take your lumps like a man (pardon the sexism), own what you did if you screwed up, do everything you can to make it right. Don’t take shortcuts or b.s. your customer (I’m talking to you, Toyota and you, Sigg, and you, BP) because we’re onto you and we will tell all our friends who will tell their friends and so on and so on and so on.

And you will live in infamy forever.

I still have businesses tell me they don’t want a Facebook page or a blog because they’re afraid they’ll get negative comments. Seriously? That’s what you’re worried about? The COMMENTS? How about the actual issues your customers have? Address them. And you know what? When you address them forthrightly in a public forum, most people will forgive you and even reward you for doing the right thing.

Having said that, I think it’s too late for BP. What do you think? Any shot of damage control here or are they done?

(Cross posted over at my business blog, New Thought Marketing)

You’ve got a career, a family,  friends . . . you know, a life. You can’t find time to read all your emails, much less keep up with the news you want to read.

One of the most helpful things I’ve done is set up an RSS reader. What’s an RSS reader? RSS stands for Real Simple Syndication. Your favorite websites and blogs (like this one) have an RSS feed that you can subscribe to. This will let you know when there is a new post and give you a quick summary of it (you can then decide to click thru to the full post).

You need to subscribe to these feeds in some sort of a reader. It’s like the personalized My Yahoo or iGoogle pages, both of which use RSS feeds to populate your selected content. But the one I like and use is Google’s Reader. It has a list of my feeds down the left hand side. I click on one and get summaries of stories (or blog posts) in a reading pane — just like email. I scroll through and scan and click if I want to read more. To add a site to your reader, just look for the RSS or Atom XML button on a site. (Sometimes, I do a CTRL+F which is a “find” shortcut and type in “RSS” to find the feed button.) Once you click on that, it’ll ask you where you want to put the feed, and there is almost always an option to add it to your Google Reader.

It’s simple once you get the hang of it. If you try it and need help, just shoot me a note and I’ll help you out.

One more thing: I often read news on my phone when I’m in waiting rooms or standing in lines. You can pull up your Google reader on most mobile phones and it optimizes the content for mobile viewing. That’s another tool I use to keep up with what’s going on and maximize my time a bit.

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